A few people recently had some success with landing pages where the content was great, but the design of the page itself and needed improvements in the design. This article is about the strategic changes that you could do to begin to improve conversions on your landing pages.
Mainly for content strategy, I mean decisions about what type of content, where and how. Exploration of the users, so that the contents of the current page as clear as possible.
Images, photographs, package, special offer … What is it? Warning: Do not overdo it. A landing page with screenshot after the results of its software products will not work. The images are online or show the product in a visually appealing.
Fold each page has a call to action?
If it is not making its content or page elements to reorganize a call to action is always visible (which is the same “Register Now” button, or several methods to induce the same action, or action desired, even different se).
Do you use the space wisely?
Users of course range from top to bottom, (and focus on content), but that does not mean it will rise. So the empty space below the left navigation you may need or capture email addresses?
Ever read through a long list of benefits? Ha…. Yeah, right! So try to spice up your content by adding icons to visually communicate their benefits, and to attract eyeballs (most important) part of the landing page.